Energybet sports bettingEnergybet entered the bookmaker market in 1963 when two Swedish entrepreneurs founded a company called Cherryforetagen. Over time, BC has progressed and expanded, moving from a small network of slot machines to one of Europe’s largest gambling holdings. In 2004, the office began to work online, and two years later received the current name.

The dynamic development of the Swedish bookmaker became possible due to the strategy of absorbing smaller companies. At the moment, many formerly independent operators belong to Betsson Holding, including Energybet, Triobet and Nordicbet.

In Energybet sports betting itself there are about 300 employees, who serve 400 000 thousand regular customers. The company manages to manage a relatively small staff due to the lack of ground units. Target audience consists of players from Scandinavia and Western Europe.

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The bookmaking activity of the office is regulated by the licenses of Great Britain and Malta. The shares of BC are traded on the Swedish stock exchange. In 2011, Betsson entered into a sponsorship deal with London’s Arsenal.
The design of the online resource is made in a combination of white and orange colors, leaving the impression of visual ease. This highlights the office on a general background, as most Western BCs practice decorating in dark tones. On the main page of you can find information about the current offers of the company. Here you can go to the registration section, or switch to one of the main gambling platforms. In addition to sports betting, this is a casino, a live casino, poker, games and bingo.
In the section of betting, everything is compact and ergonomic: on the left there is a line, in the center – blocks of events in real time and the most popular matches of the next days / hours. On the right flank there is a couple of unobtrusive advertising banners, as well as a technical menu: links to the support service, the mobile version and the match center. Here you can change the system of coefficients.
In general, the site leaves a positive impression thanks to convenient navigation and pleasant design. Among the objective shortcomings can be called only the lack of a Russian-language version. The company’s policy in this respect is not entirely understandable, since the language palette of the resource contains 21 positions, including Chilean, Mexican and Peruvian varaiants of Spanish.

The Swedish office offers customers about 30 kinds of sports, which corresponds to the highest world standards. You can put in Energybet on such nontraditional disciplines as field hockey, ball hockey, pesapallo and bowls. In addition, there is e-sports, show business and poker. The main attention is paid to basketball, tennis, hockey and, of course, football. These species occupy a leading position in the line (below is ordered alphabetically). The painting in this office is not bad, but the market leaders in this component Energybet strongly loses, offering 2-3 times less positions. If we talk about football, then there are all the main and additional markets, but there are usually no individual events.
But the coefficients are at a level above the average. Equivalent events are estimated at 1.93. The most profitable offers are for football, tennis and basketball. These kinds of sports, as a rule, are covered in the live distribution. Periodically you can find such exotic things as the matches of the second division of Colombia.
The painting for real-time bets is relatively good. The same can be said about the coefficients. It is also worth noting the technical level and visual design of live: the change in quotations is accompanied by color indicators.
Promotions and bonuses
The office does not skimp on various incentive actions, but most of them are called upon to promote unsportsmanlike platforms (casino and poker). However, there are bonuses for customers of the betting department too. In particular, Energybet offers to double the first deposit up to 25 euros. To do this, you need to register, open an account and request a bonus in the “My Bonuses” section.
This BC is the flagship of the holding company of the same name, which can be called one of the largest in Europe. Thus, from the point of view of reliability, there can not be a priori a claim to Energybet (there is a precedent for paying the 11 million winnings). The same goes for the line (about 30 sports), coefficients and support services.